They’d tag themselves and their companies, then publish the content to the EN Awards’ Instagram Stories. Each tagged attendee would then receive a notification, making it easy for them to repost the content to their own followers.
This organic ripple effect meant the event’s reach extended far beyond the venue; thousands of followers across dozens of different professional networks.
The Results: Big Reach with Zero Ad Spend
The numbers speak for themselves:
- Over 30 companies were tagged
- More than 40 event professionals shared content via their personal and company Instagram Stories
- The visibility of the EN Awards exploded outside the room—with a significant boost in brand awareness,
engagement, and event recognition
Why It Worked
- Familiar Platform: Instagram is widely used and instantly understood; no onboarding needed.
- Built-in Incentive: People love seeing themselves featured on official accounts, especially at major industry events.
- Instant Visibility: Each share expanded the event’s presence across countless feeds, timelines, and stories.
The Takeaway
Instant Instagram wasn’t just a fun add-on, it was a strategic tool for amplifying reach, celebrating attendees, and building digital momentum around a live event. It’s proof that with the right tech and a smart approach, your guests can become your greatest storytellers.