Transforming Engagement: Giant iTab’s Interactive Innovation for TikTok’s Offices & Ad Agency Roadshow

When TikTok envisioned a next-generation interactive experience for its new EMEA offices, the challenge was anything but ordinary. They sought a solution that would not only enhance daily user engagement but also revolutionise group activities and live presentations, making them immersive, fun, and unforgettable. That’s where Giant iTab stepped in.

A New Standard for Office Interactivity

Tasked with creating a high-impact interactive centrepiece, Giant iTab rose to the occasion by engineering a bespoke solution tailored to TikTok’s brand identity and content-rich culture.

The goal was multifaceted:

  • Seamlessly integrate TikTok’s dynamic branding
  • Enable high-quality video creation
  • Ensure flexibility for use across different office spaces

The result? A custom-designed, TikTok-branded Giant iTab unit equipped with:

  • 4K cameras for crisp video production
  • High-fidelity speakers for immersive sound
  • A high-powered operating system for seamless performance
  • Full mobility to suit dynamic office layouts
  • User manuals and training resources for easy adoption
  • This innovative unit transformed the way TikTok teams interacted during presentations, brainstorms, and creative sessions, setting a powerful new benchmark for tech-enabled collaboration.

Expanding the Vision Across EMEA

Following the resounding success of the initial installation at TikTok’s London EMEA headquarters, the solution quickly garnered attention across the region.

Giant iTab was subsequently commissioned to deliver similar installations for TikTok offices in:

  • The United Kingdom
  • Germany
  • Southern Ireland

Each location featured a tailored setup, adapted to the unique requirements of the local teams while maintaining the interactive and branded experience that defined the original concept.

“Influencers” and Content Creators using the custom solutions at TikTok Offices:

Going Mobile: The UK Ad Agency Roadshow

With the success of the office installations, TikTok turned to Giant iTab once more, this time with a new challenge. The brief: create a modular, portable version of the solution for use in the TikTok UK Ad Agency Roadshow. This mobile version needed to retain the same high-level interactivity and visual impact while being practical for transport and repeated setup.

Giant iTab delivered with:

  • A lightweight, modular design
  • Custom flight cases for easy and safe transportation
  • Quick setup functionality for back-to-back events
  • Over the course of 2023 and into 2024, this mobile solution was showcased at 26 high-profile events, engaging advertising partners and audiences across the UK.

A Lasting Impact on Interactive Marketing:

Giant iTab’s collaboration with TikTok represents more than just a technical solution, it’s a case study in elevating digital engagement through innovation and design. By blending cutting-edge hardware, brand integration, and user-focused functionality, Giant iTab helped TikTok redefine how interactivity can enhance both internal operations and external marketing initiatives.

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